To celebrate hip-hop’s 50th anniversary, Sprite honored its deep roots in the genre by remixing “Rapper’s Delight” with legends and rising stars like Nas, Rakim, Latto, and GloRilla—bridging generations through music. The campaign reflected Sprite’s decades-long commitment to hip-hop culture while reinforcing its authenticity and legacy. By uniting past and present icons, Sprite strengthened its cultural relevance and deepened brand loyalty among fans across generations.