“Vax That Thang Up” was a culturally resonant PSA featuring Juvenile, blending the style of a summer hip hop video with messaging that encouraged COVID-19 vaccination as part of safe dating. The spot aired across major digital platforms and targeted young singles in a fun, non-preachy way. Integrated with the BLK dating app, it allowed users to display their vaccination status or locate nearby vaccine sites, merging public health with pop culture and personal connection.