Chispa, Match Group’s dating app for U.S. Latines, launched its first brand campaign, Fluent in Amor, to celebrate love in the context of bicultural identity. The campaign highlights the "200% Latino" experience—embracing both Latin and American cultures—through authentic depictions of modern Latine dating. With the message that love transcends language and labels, Fluent in Amor offers a heartfelt tribute to the fusion of two worlds.