Creative
Choctaw Casinos and Resorts | World Cup | Away
Choctaw Casinos & Resorts
Crazy Water
Charles Schwab Corporation
Cases
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Southeastern Conference (SEC)
News
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Love’s names TRG as strategic creative and media agency of record
Love’s Travel Stops has named TRG as its strategic agency of record responsible for creative, media and brand strategy beginning in January 2026.
Love's Website, 11/19/2025
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KIOTI Names TRG Agency of Record
KIOTI, a global leader in tractors and power equipment, has named TRG its advertising agency responsible for creative, media, and brand...
PR Newswire, 06/05/2025
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TRG names new CEO as Glenn Dady announces retirement
TRG has named longtime principal Pete Lempert as its new CEO, effective March 31, as Glenn Dady announces his retirement.
AdAge, 03/19/2025
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TRG To Lead Brand Advertising For Gameway
TRG will be responsible for creative, media, brand strategy, and the revamp of the brand's website.
MediaPost, 05/06/2025
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Alfa Romeo decides on the United States to launch “Near-Life Experience”, its first global advertising campaign with TRG.
Stellantis, 10/22/2021
Clients
| Client | Start Year | End Year |
|---|---|---|
| Love's Travel Stops & Country Stores | 2025 | Current |
| Charles Schwab Corporation | 2014 | Current |
| Floor & Decor | 2023 | Current |
| Southeastern Conference (SEC) | 2016 | Current |
| Choctaw Casinos & Resorts | 2016 | Current |
| World's Best Cat Litter | 2022 | Current |
| Crazy Water | 2021 | Current |
| Purolator | 2024 | Current |
| Heidi Health | 2026 | Current |
| Gas South | 2020 | Current |
About
TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.
Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.
We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in the minds of your customers. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion (paired with evidence-based principles) to write the stories that stick. Revenue, profitability, and loyalty follow.
Find or follow us at trg.agency and @trgcreativity.
People
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Pete Lempert
Chief Executive Officer
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Terence Reynolds
Chief Creative Officer
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Zac Pritchett
Chief Development Officer
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Chris Ferrel
Chief Strategy Officer
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Rhonda Contreras
Chief Collaboration Officer/Principal
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Michelle Gardner
Chief Financial Officer