As the World Cup transformed Dallas into one of the world's biggest stages this summer, we ushered Choctaw Casinos & Resorts into the main spotlight.

Recently featured in Ad Age, “Away” is a fun and spirited play on the famous “Olé, Olé, Olé” chant, one of the most recognizable crowd chants in football (soccer) worldwide – used to celebrate dominant play, taunt opponents, and build a sense of unity in the crowd.

We’ve put a spin on this crowd favorite by tweaking the chant to say “away,” the key word in Choctaw’s theme line “Get Away To It All.” Simultaneously, the spot perfectly encompasses the spirit of the 2026 World Cup and Choctaw Casinos & Resorts’ partnership with this storied sports event.