Creative
Cases
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Repositioning a Brand on Value
Graphic Packaging International
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News
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The MX Group Appoints Paul Hirsch as First Chief Creative Officer
The independent B2B agency announced today that Paul Hirsch has joined as its first Chief Creative Officer, bringing senior-level creative expertise to fuel growth for an expanding roster of B2B clients.
PRNewswire, 07/17/2025
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Bray Leino + MX: a Top Global B2B Agency. New Report Reflects an Agency Market in Motion
/PRNewswire/ -- The annually published Global Agencies Benchmarking Report, produced by B2B Marketing, offers insights from revenue and staffing trends to...
PRNewswire, 08/27/2025
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MX continues to lead as 2nd largest, independent B2B Agency in the U.S. and ranks #2 for B2B Demand Gen Agency and #4 for B2B Brand Agency.
MX, 06/04/2025
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Killer Audio Content: PMI Podcast Wins a 2025 Finny! | MX
The Projectified® podcast by Project Management Institute (PMI) and MX won best of Audio Content at the 2025 Killer Content Awards at B2BMX West.
MX, 03/14/2025
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Content Marketing’s Best of The Best in 2024 | MX
MX and client teams were recognized as finalists at the Content Marketing Awards 2024 across every category, from content strategy to creation to visual storytelling..
MX, 10/31/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| OKTA | 2023 | Current |
| Discover | 2020 | Current |
| Cummins Inc | 2018 | Current |
| Reckitt Benckiser | 2023 | Current |
| BuildOps | 2025 | Current |
| SEEBURGER | 2025 | Current |
| Charles Schwab | 2018 | 2024 |
| HF Sinclair | 2018 | Current |
| Zekelman | 2011 | Current |
| Fifth Third Bank | 2025 | Current |
About
The MX Group is a B2B Growth Partner that helps complex organizations accelerate growth. Our integrated approach— spanning brand, demand, digital, and content translates marketing into measurable business outcomes.
As the #2 independent B2B agency in the U.S., we collaborate with organizations navigating complex buying cycles, high-stakes decisions, and an urgent need for strategic creativity. With deep, hands-on experience driving growth for today’s most ambitious B2B brands, we turn strategy into momentum.
Learn more at www.theMXgroup.com.
People
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Tony Riley
President and CEO
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Paul Hirsch
Chief Creative Officer
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Brendan Turner
SVP Digital Experience
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Kelly Olson
VP Strategic Planning
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Matt Binz
Sr. Director MarTech and Applied Intelligence
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Erin Puplava
VP People