CJR embarked on a project to use AI as a tool to spot AI visuals as fakes—and to highlight the role everyone plays in making them go viral.

Since 1961, CJR has advocated for best practices in the journalism community, and they believe in strong standards for verification, transparency, and media literacy. With this campaign, they also recognize that if the press once had a singular power to document and publish news, versions of that work are now also visible across the vast expanse of the internet—populated by disinformation agents, synthetic-media hobbyists, and all of us who share what we see when we scroll. This campaign aims to empower the public to recognize their individual roles as newsmakers, and to promote a future based on truth.