Creative
TBWA\Chiat\Day LA x Levi's: Backstory
Levi Strauss & Co.
Gatorade
SKITTLES | Deliver the Rainbow
Mars, Inc.
Gatorade Lose More. Win More.
Gatorade
Cases
News
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"Disrupt or Die": TBWA's Leadership on a Fearless Creative Future | LBBOnline
In their first major interview as a trio, TBWA global CEO Erin Riley, CCO Chaka Sobhani and CSO Jen Costello talk about how they’ve sailed the original ‘Disruption Company’ through the other side of acquisition on a wave of great work.
Little Black Book, 05/28/2026
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Super Bowl Hot Take: Levi's Ad Was Ass... But in a Good Way
The denim brand’s barrage of butts stands out.
ADWEEK, 02/08/2026
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Elijah Wood will perform Skittles’ Super Bowl ad live at a fan’s house
The Mars brand gets back into gameday stunts with a contest coordinated with Gopuff.
AdAge, 01/14/2026
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TBWA’s New Leaders on Selling Disruption in Turbulent Times
TBWA’s new global leadership team share their plans for the agency and what ‘disruption’ means at a time of upheaval.
adweek, 04/16/2025
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The brilliant Jen Costello gives the lowdown on Backslash’s 2025 Edges, which urges brands to move beyond chasing trends, contributing to the so-called ‘culture rot’, and instead to focus on shaping culture and adding real value to the human experience.
Fast Company, 03/10/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Gatorade | 2006 | Current |
| Levi Strauss & Co. | 2022 | Current |
| DIRECTV | 2020 | Current |
| Mars, Inc. | 2014 | Current |
| Nissan | 1987 | Current |
| Carnival Corporation | 2025 | Current |
| LG Electronics | 2022 | Current |
| Unilever | 2016 | Current |
| Molson Coors Brewing Company | 2020 | Current |
| J&J Acuvue | 2026 | Current |
About
TBWA is The Disruption Company®. We are a Collective of creative minds with an unlimited creative canvas. We create brand platforms that defy convention and compete with culture. Thanks to our trademarked Disruption® methodology, we build the world’s strongest brands. Brands that own an unfair share of the future.
Named one of the World's Most Innovative Companies by Fast Company in 2025, 2023, 2022, 2021, 2020, and 2019, TBWA is also Adweek's 2024, 2022, 2021, and 2018 Global Agency of the Year.
The TBWA Collective consists of over 60 agencies in 30+ countries, and includes brands such as adam&eve\TBWA, Auditoire, GMR, LOLA\TBWA, TBWA\Media Arts Lab, and TRO. Global clients include adidas, Apple, Gatorade, Hilton Hotels, McDonald's, Nissan, Mars and Singapore Airlines. Follow us on LinkedIn and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).
Check out our reel here: https://vimeo.com/1197874703/fcc01485ff?fl=pl&fe=sh
People
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Erin Riley
CEO - TBWA\ Worldwide
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Emily Wilcox
CEO - Chiat\Day\NY
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Dustin Tomes
Chief Creative Officer - Chiat\Day\NY
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Jordan Muse
Managing Director - Chiat\Day New York
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Pedro Pérez
Chief Creative Officer - Los Angeles
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Jacqueline Redmond
Managing Director - Los Angeles
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Wayne Hempe
Chief Finance Officer - Los Angeles
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Bruno Regalo
Global Chief Design Officer
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Amie Miller
Chief Talent Officer - TBWA\Worldwide