Mekanism built a new brand platform challenging the car-first, flight-first mindset.

Retrain Travel.

More than just a campaign, “Retrain Travel” became both the consumer-facing promise and the organizing principle for a full-funnel approach — with a heavy emphasis on mid- and low-funnel performance assets that could scale, adapt, and convert.

A PARTNERSHIP WITH RECORD BREAKING RESULTS
+80% Increase in Consideration of New Riders
+ 30% Increase in Media ROI
ALL-TIME RIDERSHIP RECORD 2 YEARS IN A ROW