“Boba tea - GNARLY.”

KATSEYE’s biggest hit to date opens with a shoutout to
the product, and JOYBA is featured in the video twice. In a month, its been viewed almost 40M times and was the #1 debut on Spotify US.

To create strong association with KATSEYE and JOYBA, we put GNARLY behind our spot, autoplaying before the music video for the first 5M views. KATSEYE also gifted JOYBA to their fans at events, and the girls began organically posting with it.