Loyalty should unlock the world, not limit it. We welcomed travelers to a world of more with Atmos Rewards, showing how we can take them further.
Brand Platform:
Go Further.
We ran an all-encompassing 360-degree campaign that expertly integrated organic and paid social, digital, OOH, broadcast, partnership, and influencer support. The initiative was amplified by a major partnership with actor Chris Hemsworth, which anchored a massive wave of engagement across social channels. Our strategic use of both micro and macro-influencers drove substantial reach and impressions.
Alaska Airlines Introduces Atmos Rewards
Alaska Airlines
Creative
