Alaska Airlines Introduces Atmos Rewards

Alaska Airlines

Creative

  • loyalty marketing
  • Airlines
  • transportation
  • Loyalty Program Design

Loyalty should unlock the world, not limit it. We welcomed travelers to a world of more with Atmos Rewards, showing how we can take them further.

Brand Platform:
Go Further.

We ran an all-encompassing 360-degree campaign that expertly integrated organic and paid social, digital, OOH, broadcast, partnership, and influencer support. The initiative was amplified by a major partnership with actor Chris Hemsworth, which anchored a massive wave of engagement across social channels. Our strategic use of both micro and macro-influencers drove substantial reach and impressions.

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