Lopez Negrete - Agency Compile

13 creative campaigns to know about for Hispanic Heritage Month

Hispanic Heritage Month isn’t just a celebration of culture—it’s also a time to recognize how Latino identity is shaping modern marketing. Across industries, brands are no longer treating Hispanic audiences as a monolith or an afterthought. Instead, they are crafting stories that speak to real experiences: multigenerational families, bicultural pride, ambition rooted in heritage and the power of community. To explore what’s resonating, AdAge asked Hispanic marketing and creative leaders to share their favorite recent advertising aimed at Latinos. Their selections—new campaigns as well as a few that are a year or two old—span emotional storytelling, social impact, humor and bold creativity, proof that the spectrum of Hispanic identity can’t be confined to a single narrative. And, for Lopez Negrete, 5 of the 13 featured campaigns belonged to us.

AdAge, 10/15/2025
forbes.com

Every year, the American Advertising Federation celebrates industry legends by inducting them into its prestigious Advertising Hall of Fame. The 2025 class of honorees include Alex Lopez Negrete, co-founder and CEO of Lopez Negrete Communications, a leading US Hispanic advertising and marketing agency. Alex joins a select number of multicultural ad agency executives, including Bill Imada, Aaron Walton, Hector Orci, Daisy Expósito-Ulla, and Tere Zubizarreta, among others.

Forbes, 03/28/2025

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