Creative
(ALC. BEV.) Minute Maid Spiked: - “All of Yous” TVC / OLV 30s
The Coca-Cola Company (Red Tree Beverages)
Mattel, Inc.: Matty Mattel Font Specimen - 111s
Mattel, Inc.
(QSR) Smoothie King: TVC / OLV 15s
Smoothie King
Mattel, Inc.: Magic 8 Ball - Social 30s
Mattel, Inc.
Cases
News
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Minute Maid Spiked Gives Action Bronson a Second Head to Bring His Many Personas to Life | LBBOnline
Little Black Book, GERTRUDE launches the brand’s first celebrity-led campaign, with founder and CCO Otis D. Gibson telling LBB’s Addison Capper that Action “personifies the insight that no one is defined by just one thing”
Little Black Book, 04/28/2026
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Everyone's Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back
Enhanced productivity leads to happier and healthier work environments, and more free time outside of work
Adweek, 04/23/2026
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Speaking in Century-Old Brand Languages | Communication Arts
Otis D. Gibson, founder and chief creative officer of GERTRUDE, discusses how his creative agency refreshes legacy brands with progressive strategies and campaigns.
Communication Arts, 04/21/2026
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Check out these 7 unusual ad agency offices
This is the second iteration in a series highlighting agencies that are based out of places that are not your typical city high rises.
AdAge, 03/12/2026
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Mattel has a new custom font, and it’s full of playful hidden details.
Mattel has a new custom font, and it’s full of playful hidden details. For the first time in 80 years, the toymaker has a new brand font. Can you find all the easter eggs?
Fast Company, 03/03/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| The Coca-Cola Company (Red Tree Beverages) | 2022 | Current |
| Red Tree Beverages (Fresca Hard and Fresca Mixed) | 2025 | Current |
| Red Tree Beverages (Minute Maid Spiked) | 2022 | Current |
| Fisher-Price | 2025 | Current |
| Mattel, Inc. | 2025 | Current |
| Guinness | 2022 | 2023 |
| Smoothie King | 2021 | 2023 |
| Quaker (Rice-A-Roni and Near East) | 2021 | 2023 |
| The Hershey Company | 2017 | 2018 |
| Diageo (Ketel One Vodka) | 2016 | 2018 |
About
GERTRUDE, INC. is a global strategy, ideation, innovation, advertising, content, and brand consultancy that balances bold ideas with discipline, grounded in business reality.
GERTRUDE is known for building, smart, modern brand worlds that are visually charged—especially for large, high-visibility brands across Alc. Bev., CPG, and QSR that need coherence across complex portfolios.
GERTRUDE excels at speed to market, with craft—in research, strategy, creative, design, digital, social, motion, and production.
- We are disciplined, epic thinkers.
- We believe in an insights and strategy first approach.
- We are comprised of senior level, results-driven, award-winning talent.
- We have a deep understanding of how to create influence and reach.
- We build innovative ideas that are scalable across multiple platforms.
GERTRUDE has led and produced work for AB InBev, Adidas, CAT Footwear, The Coca-Cola Company, DIAGEO, Fisher-Price, The Hershey Company, Mars Wrigley, Mattel, Inc. McDonald’s, Microsoft, Minute Maid Spiked, Near East, Ocean Spray, PepsiCo, Quaker, Red Bull, Red Tree Beverages, Rice-A-Roni, Singha Beer, Smoothie King, and Virgin.
People
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Otis D. Gibson
Founder, Chief Creative Officer
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Heather Knapp
President
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Ellen Slauson
Chief Marketing Officer