Creative
Cases
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Checkers & Rally's | Fryday to Friday Case Study
Checkers & Rally's
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Checkers & Rally's | Fast Foodie Case Study
Checkers & Rally's
News
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Adage: Fitzco Sees Growth in Revenue, Head Count and Clients
Small Agency of the Year, 76-150 employees, Gold:Fitzco
Fitzco, 07/27/2022
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Tennessee QB Hendon Hooker Signs French's Mustard NIL Deal
Learn about Tennessee Volunteers QB Hendon Hooker signing the first-ever NIL endorsement deal with French's mustard.
Boardroom, 11/04/2022
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Trends Come and Go, But Legacy Lasts | Industry Insights | All MKC Content | ANA
Kate Bush is in the top 10. Baggy jeans are all the rage. And there’s a new series launching on Netflix about Blockbuster (dance on the grave much?). It goes without saying, what’s old is new again.
ANA, 11/08/2022
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The 4A’s, McCormick and Fitzco on how culture drives creative decision-making
Fitzco, 08/17/2022
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Clients
| Client | Start Year | End Year |
|---|---|---|
| SlimFast | 2024 | Current |
| Isopure | 2024 | Current |
| Think! | 2024 | Current |
| GoHealth | 2025 | Current |
| Biatch Tequila | 2025 | Current |
| Murphy's Naturals | 2025 | Current |
| Home Instead | 2024 | Current |
| Glanbia | 2024 | Current |
| Shipt | 2023 | 2024 |
| McCormick & Company | 2018 | 2025 |
About
Founded in 1983 in Atlanta, Georgia, Fitzco is an award-winning, full-service marketing agency and part of the BCG Worldwide family. We help brands win the share battle; earning more attention, consideration, and market share in crowded categories where every marketing dollar has to work harder. By combining audience intelligence, breakthrough creativity, and accountable media, we create work that not only stands out, but drives measurable business results. Our approach is rooted in understanding how people think, choose, and engage, allowing strategy, creative, and media to operate as one connected growth engine. We are thankful for our tenured client partners such as: Sylvania, Optum, Southern Company, Murphy’s Naturals, Biolyte, EyeCare Partners, and Home Instead amoung others.
People
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Claire Russell
Head of Media
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Ryan Boblett
Head of Creative
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Stephen French
Head of Strategy
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Lindsey McVay
Head of Account Management
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Chris Wallrapp
CEO
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MJ Gort
Head of Analytics









