Creative

Cases

• 

  Checkers & Rally's | Fryday to Friday Case Study

  Checkers & Rally's

• 

  Checkers & Rally's | Fast Foodie Case Study

  Checkers & Rally's

News

• 

  Adage: Fitzco Sees Growth in Revenue, Head Count and Clients

  Small Agency of the Year, 76-150 employees, Gold:Fitzco

  Fitzco, 07/27/2022

• 

  Tennessee QB Hendon Hooker Signs French's Mustard NIL Deal

  Learn about Tennessee Volunteers QB Hendon Hooker signing the first-ever NIL endorsement deal with French's mustard.

  Boardroom, 11/04/2022

• 

  Trends Come and Go, But Legacy Lasts | Industry Insights | All MKC Content | ANA

  Kate Bush is in the top 10. Baggy jeans are all the rage. And there’s a new series launching on Netflix about Blockbuster (dance on the grave much?). It goes without saying, what’s old is new again.

  ANA, 11/08/2022

• 

  4A’s, McCormick and Fitzco

  The 4A’s, McCormick and Fitzco on how culture drives creative decision-making

  Fitzco, 08/17/2022

• 

  Adweek: Why do Agencies Stay Independent

  Why Do Agencies Stay Independent?

  Fitzco, 08/11/2022

Clients

About

Founded in 1983 in Atlanta, Georgia, Fitzco is an award-winning, full-service marketing agency and part of the BCG Worldwide family. The agency unlocks brand growth by turning creativity into measurable results, pairing bold ideas with proof they work. At the center of its approach is a deep understanding of audiences and how people behave, decide, and engage. This drives more resonant strategy, creative, and media that work together to deliver real business impact. Fitzco partners with brands including SYLVANIA, Optum, Southern Company, Murphy’s Naturals, BIOLYTE, EyeCare Partners, and Home Instead.

People

• 

  Claire Russell

  Head of Media

• 

  Ryan Boblett

  Head of Creative

• 

  Dave Fitzgerald

  CEO

• 

  MJ Gort

  Head of Data Science