Known for their Famous Seasoned Fries, Checkers & Rally's holds all things French fry close to their hearts.

Upon discovering that National Fry Day didn't always fall on a Friday, we knew something had to be done.

We identified the one person who held the power to make this happen: Marlo Anderson. Keeper of the popular website National Day Calendar dictating celebratory dates for news outlets and everyday people across the country. But how to get his attention?

We launched a full-scale guerrilla marketing campaign targeting Marlo with billboards, Cameos, and a bespoke website featuring a petition that gained over 33,000 signatures, FridaytoFryday.com. A legion of Fry Fans showed their support both digitally and in real life to help move National Fryday to its rightful position.

In the end, we accomplished our ultimate goal with flying golden colors: not only did Marlo Anderson publicly change the date, but our efforts secured over 23 million impressions.