Creative

News

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  Carmichael Lynch: Best Places to Work 2026

  Carmichael Lynch’s reinvention mindset centers on connection, creativity and collaboration. With more than six decades in business, the Minneapolis-based ad agency continues to evolve through internal practices and community building—offering employees flexibility and support rather than prescriptive policies or perks. That balance of autonomy within a culture of shared experiences is reflected in measures ranging from hybrid work schedules and peer-nominated recognition to pro bono partnerships and mentorship programs.

  AdAge, 01/20/2026

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  Subaru Brings Back 'Dog Tested, Dog Approved'

  The popular Barkley family of dogs is back in the latest installment of Subaru of America’s long-running “Dog Tested. Dog Approved.” campaign. Seven new spots from Carmichael Lynch show nearly the brand’s entire lineup of vehicles in both in 30-second and 15-second versions. To round out the campaign and extend its celebration of pets, Subaru returns as the exclusive automotive sponsor of Puppy Bowl on Animal Planet for the 16th consecutive year. Puppy Bowl, the original and longest-running call-to-adoption television event, returns for 2026. The first new TV spot “The Chase” debuted on Peacock during Sunday’s primetime football game on Nov. 16. In the spot, the Barkleys are shown in a Subaru Crosstrek Hybrid during an adorable car “chase” with the iconic Oscar Mayer Wienermobile, driven by a Dachshund, which is often called a “Wiener dog” due to its long torso. automotive Subaru Brings Back 'Dog Tested, Dog Approved'by Tanya Gazdik , November 20, 2025 The popular Barkley family of dogs is back in the latest installment of Subaru of America’s long-running “Dog Tested. Dog Approved.” campaign. Seven new spots from Carmichael Lynch show nearly the brand’s entire lineup of vehicles in both in 30-second and 15-second versions. To round out the campaign and extend its celebration of pets, Subaru returns as the exclusive automotive sponsor of Puppy Bowl on Animal Planet for the 16th consecutive year. Puppy Bowl, the original and longest-running call-to-adoption television event, returns for 2026. The first new TV spot “The Chase” debuted on Peacock during Sunday’s primetime football game on Nov. 16. In the spot, the Barkleys are shown in a Subaru Crosstrek Hybrid during an adorable car “chase” with the iconic Oscar Mayer Wienermobile, driven by a Dachshund, which is often called a “Wiener dog” due to its long torso. advertisement BISTravel-wi26-AWholeNewPlace-640x480dbl.gif advertisement In “Roundabout,” the Barkley family has all the range needed as they find themselves circling a roundabout in their Subaru Forester Hybrid. Dogs in the neighborhood are stunned to see the Barkleys behind the wheel of the completely redesigned Subaru Outback in “New Look.” Getting dirty is second nature to Subaru vehicles and the Barkleys wash the mud off their Subaru Outback Wilderness in “Handwash.” In “Tracking,” the Barkleys use their Subaru Trailseeker EV to quietly sneak up on a squirrel during a family outing. “New Car Smell” features Papa Barkey bringing home the Subaru Uncharted EV. Finally, during an otherwise peaceful drive in their redesigned Subaru Solterra EV, baby Barkley breaks the silence from the backseat in “Squeak.” The spots are available to view on the Subaru of America YouTube channel’s "Dog Tested. Dog Approved." playlist. Subaru owners have always had a deep love for their pets, especially dogs, and that connection continues to inspire the automaker’s work, says Alan Bethke, senior vice president of marketing at Subaru of America, Inc. “The Barkleys perfectly capture the joy, adventure, and fun-loving nature that defines Subaru owners in these latest ads, showing how Subaru is part of life’s everyday moments for people and pets alike,” Bethke says in a release. Subaru’s love affair with pets is a year-round effort, and is captured on their website, www.subaru.com/pets and on social media using the #SubaruLovesPets hashtag.

  Media Post, 11/20/2025

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  Subaru's 'Share the Love 2025' Targets $30M in Donations

  Subaru of America just launched its 2025 "Share the Love 2025," marking the 18th year of the automotive brand's flagship cause marketing program. The campaign was developed by creative agency Carmichael Lynch and directed by Lisa Rubisch of Park Pictures. Running from November 20, 2025 through January 2, 2026, the initiative aims to raise more than $30 million across the U.S. "Share the Love" demonstrates how car brands can leverage cause marketing to create emotional connections and drive measurable charitable impact. "The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season's greatest gifts: compassion and care," Alan Bethke, SVP of marketing at Subaru of America, said in a statement. The campaign also features two new spots, which will run across national television, streaming platforms, digital video, and social media. "Prom," the first ad in "Share the Love 2025," opens inside a patient facility where a teenage boy in a suit nervously prepares to enter another patient's room. He asks a young female patient if she wants to go to prom with him. The scene cuts to the two teenagers dancing together at prom, where the girl becomes emotional and hugs her date close. The heartwarming ad showcases Make-A-Wish's "Wish to Give" program, where children can grant wishes for others instead of receiving them. Randy Hughes, Executive Creative Director and Senior Partner at Carmichael Lynch, shares the insight that helped shape the spot. "Many people are familiar with Make-A-Wish, and the story of granting wishes isn’t a new one. But when we looked at the types of wishes kids typically ask for, a few stood out where the wish recipient asked to help others." "This all led the teams at Carmichael Lynch and Subaru to tell a story of a teen and a selfless wish that could inspire us all to think of others at this time of year," he tells DesignRush. "Love Comes Home," on the other hand, spotlights how Subaru retailers support hometown charities daily. It's straightforward, with a narrator sharing the message as touching visuals show excerpts from the event. Both ads use emotional storytelling to position giving as a natural extension of the Subaru ownership experience. The spots avoid typical automotive advertising, which typically focuses on vehicle features or performance. Instead, they frame the brand's identity around community impact and shared values. This approach demonstrates how automakers can build deeper connections by leading with purpose before product. Subaru donates $250 for every new vehicle purchased or leased to the customer's charity of choice. Participating retailers add at least $50 per sale to their selected hometown charities. The program supports four national charity partners (ASPCA, Make-A-Wish, Meals on Wheels, and the National Park Foundation). In addition to this, there are 837 local hometown charities selected by dealerships. Over the course of 17 years, Subaru and participating retailers have donated nearly $320 million through this nonprofit partnership framework. This 2025 advertising campaign spans ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. It also includes Spanish-language versions running on Telemundo, UniMás, Univision, and TUDN. This omnichannel approach demonstrates how brands can maximize reach while maintaining a consistent message across platforms.

  Design Rush, 11/21/2025

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  Subaru Shares the Love with Inspiring Stories of Giving

  ​Subaru of America, Inc. has launched the 2025 Subaru Share the Love Event with the debut of two emotional ads that support the donation program by spotlighting US and hometown charity partners. Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities. During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers. The touching new advertising spot, 'Prom,' captures the inspiring selflessness of a young Make-A-Wish child, who grants one of the charity’s five unique wish types – a Wish to Give. Meanwhile, 'Love Comes Home' highlights the work that Subaru retailers do each day, supporting hometown charities in their respective communities. Alan Bethke, senior vice president of marketing, Subaru of America, Inc., “The act of giving back is woven into Subaru’s DNA and the daily mission of our incredible charity partners. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.” Both commercials will run in 30-second and 15-second formats across national television, streaming, digital video, and social media platforms, with 'Prom' also running as a 60-second version in select placements. Creative materials will also include digital ads highlighting each national charity partner. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. A Spanish-language version of 'Love Comes Home' will run on Telemundo, UniMás, Univision, and TUDN. The ads are viewable on the Subaru of America YouTube channel. From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice. Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.

  LLB Online, 11/24/2025

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  The 2025 Subaru Share the Love Event Launches with Heartfelt New Advertising, Targeting More Than $350 Million in Total Charitable Donations

  Subaru of America, Inc. today launched the 2025 Subaru Share the Love Event with the debut of two emotional ads that support the donation program by spotlighting national and hometown charity partners. Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities. During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers. The touching new advertising spot, “Prom,” captures the inspiring selflessness of a young Make-A-Wish child, who grants one of the charity’s five unique wish types – a Wish to Give. Meanwhile, “Love Comes Home” highlights the work that Subaru retailers do each day, supporting hometown charities in their respective communities. Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: “The act of giving back is woven into Subaru’s DNA and the daily mission of our incredible charity partners. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.” Both commercials will run in 30-second and 15-second formats across national television, streaming, digital video, and social media platforms, with “Prom” also running as a 60-second version in select placements. Creative materials will also include digital ads highlighting each national charity partner. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. A Spanish-language version of “Love Comes Home” will run on Telemundo, UniMás, Univision, and TUDN. The ads are viewable on the Subaru of America YouTube channel. From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice.* Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.

  Roastbrief US, 11/24/2025

Clients

About

Carmichael Lynch has been evolving since the day we opened our doors in 1962. That spirit of continual reinvention is central to who we are — especially over the last five years — as we’ve united our legacy of building iconic brands with the rapid evolution of marketing, culture, and the agency model itself. We also welcomed the Tierney agency into Carmichael Lynch strengthening our offerings and scale.

Our defining strength is our ability to crystallize a brand’s truth and using creativity to connect that truth to people and culture. In a world where business is more complex than ever and culture is louder than ever, simplicity isn’t just refreshing; it’s essential.

That belief fuels our guiding philosophy: THE HARD WORK OF SIMPLE.
We strip away the noise to reveal only what’s most compelling. Because in today’s attention economy, simple isn’t simplistic — simple works harder.

This approach is part of our DNA. We’ve helped brands like Harley-Davidson, Jack Link’s Protein Snacks, Coca-Cola, Subaru, H&R Block, Maker’s Mark and IKEA uncover their simple, resonant brand truths — building platforms that drive both connection and business results.

Another defining advantage: true integration. Our single P&L model empowers us to tap the full breadth of our expertise — creative, media, strategy, and public relations — without friction or silos. At Carmichael Lynch, these disciplines don’t merely collaborate; they operate in lockstep, acting as catalysts for each other’s ideas. We ideate together from the start, ensuring every solution — whether a long-term platform or a real-time response — is stronger, faster, and more cohesive.

People

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  Stacy Janicki

  President and COO

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  Julie Batliner

  CGO & President, Carmichael Lynch Relate

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  John Green

  Chief Financial Officer

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  Tracey Santilli

  President, Philadelphia

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  Lachlan Badenoch

  Chief Strategy Officer

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  Randy Hughes

  Executive Creative Director

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  Neil Goodspeed

  Chief Media Officer

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  Jason Bottenus

  Executive Creative Director

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  Kristen Guthrie

  Director of People & Culture

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  Dominique Anzano

  Head of Production

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  Ang Legein

  Director of Digital

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  Emily Den Boer

  Director of Social Strategy

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  Mac Smith

  Director of Business Intelligence

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  Alissa Anderson

  Executive Vice President