Creative

News

Clients

Client Start Year End Year
Subaru 2007 Current
Butterball 2025 Current
Xfinity 2018 Current
Xcel Energy 2019 Current
Havertys Furniture 2023 Current
Saputo Dairy (Frigo Cheese Heads, Vitalite, Montchevre, Treasure Cave, Stella) 2022 Current
Independence Blue Cross (IBX) 2018 Current
Maker's Mark 2024 Current
Red Robin 2024 Current
Pennsylvania Liquor Control Board (PLCB) 2018 Current

About

Carmichael Lynch has been evolving since the day we opened our doors in 1962. That spirit of continual reinvention is central to who we are — especially over the last five years — as we’ve united our legacy of building iconic brands with the rapid evolution of marketing, culture, and the agency model itself. We also welcomed the Tierney agency into Carmichael Lynch strengthening our offerings and scale.

Our defining strength is our ability to crystallize a brand’s truth and using creativity to connect that truth to people and culture. In a world where business is more complex than ever and culture is louder than ever, simplicity isn’t just refreshing; it’s essential.

That belief fuels our guiding philosophy: THE HARD WORK OF SIMPLE.
We strip away the noise to reveal only what’s most compelling. Because in today’s attention economy, simple isn’t simplistic — simple works harder.

This approach is part of our DNA. We’ve helped brands like Harley-Davidson, Jack Link’s Protein Snacks, Coca-Cola, Subaru, H&R Block, Maker’s Mark and IKEA uncover their simple, resonant brand truths — building platforms that drive both connection and business results.

Another defining advantage: true integration. Our single P&L model empowers us to tap the full breadth of our expertise — creative, media, strategy, and public relations — without friction or silos. At Carmichael Lynch, these disciplines don’t merely collaborate; they operate in lockstep, acting as catalysts for each other’s ideas. We ideate together from the start, ensuring every solution — whether a long-term platform or a real-time response — is stronger, faster, and more cohesive.

People

  • Stacy Janicki

    Stacy Janicki

    Chief Executive Officer

  • John Green

    John Green

    Chief Financial Officer

  • Tracey Santilli

    Tracey Santilli

    President

  • Lachlan Badenoch

    Lachlan Badenoch

    Chief Strategy Officer

  • Neil Goodspeed

    Neil Goodspeed

    Chief Media Officer

  • Brynna Aylward

    Brynna Aylward

    Chief Creative Officer

  • Randy Hughes

    Randy Hughes

    Executive Creative Director

  • Kristen Guthrie

    Kristen Guthrie

    Director of People & Culture

  • Dominique Anzano

    Dominique Anzano

    Head of Production

  • Ang Legein

    Ang Legein

    Director of Digital

  • Emily Den Boer

    Emily Den Boer

    Director of Social Strategy

  • Mac Smith

    Mac Smith

    Director of Business Intelligence

  • Alissa Anderson

    Alissa Anderson

    Executive Vice President

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