The truth is, nothing great ever happens without someone being unreasonable. Maker’s Mark has a long, storied history of bucking tradition in the pursuit of a more enjoyable bourbon — no matter what the rest of the world thinks. They burned their old family recipe. They still hand-dip every bottle in their iconic red wax. They still hand-turn every barrel in the warehouse to achieve perfect aging temperatures. Because to them, it doesn’t have to make perfect sense. It just has to make perfect bourbon.