Creative
Harley-Davidson: "United by Independents" Our Night
Harley-Davidson
Nike Made To Play
Goose Island
Cases
News
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VSA | ‘Not Just the Facts’ takes top honors at the 2025 ANA B2 Awards
Award-winning brand agency VSA Partners partnered with FactSet on the bold B2B marketing campaign “Not Just the Facts,” earning Best in Show at the 2025 ANA B2 Awards, as well as a gold placement for best integrated marketing program for large enterprises and a bronze for best international B2B marketing campaign.
VSA Website, 06/04/2025
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VSA | Chime announces MyPay with NYT open letter
In a center-spread open letter, Chime announced its new MyPay offering, which gives members access to a portion of their paycheck at any time during the pay period. That way, they can better handle unexpected expenses—and avoid taking on expensive debt to pay for them.
VSA Website, 05/30/2024
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VSA | McAfee launches ‘Keep It Real’ campaign
VSA Partners’ latest creative campaign for McAfee, “Keep It Real,” blends surreal AI visuals to spotlight online deception. The agency’s bold, emotionally resonant work is driving record engagement and proving the power of creativity to raise awareness and spark meaningful conversations.
VSA Website, 05/23/2025
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VSA | Sappi work wins Hermes Creative Award and PRINT Award
VSA's work on the 2023 holiday kit and the Power of Trees campaign for Sappi received recognition in two recent award programs.
VSA Website, 06/25/2024
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VSA | BNY rebrand wins FCS Portfolio Award
VSA Partners is proud to announce its 2025 FCS Portfolio Award win alongside BNY in the Business-to-Business category. The award honors the impactful rebrand of BNY, including a bold new logo and scalable visual identity that reflect the firm’s evolving role in the financial industry.
VSA Website, 05/21/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| IBM | 2022 | Current |
| 2022 | Current | |
| Chime | 2024 | Current |
| BNY Mellon | 2024 | 2025 |
| FactSet | 2022 | Current |
| Northern Trust | 2022 | 2023 |
| Invenergy | 2022 | 2024 |
| Goose Island | 2013 | 2023 |
| Nike Made To Play | 2022 | 2023 |
| Sappi | 1996 | Current |
About
VSA is a brand strategy and creative agency. We believe creative is currency. And we help brands turn it into business growth.
For over 40 years, we have delivered solutions for business and creative leaders at some of the world's most respected brands and forward-thinking organizations, including Google, Nike and IBM.
By bringing strategy, design and marketing together, we build brand systems and campaigns that deliver speed to market, cultural relevance and measurable performance.
Based in Chicago & New York, VSA offers a full range of integrated capabilities — all under one roof: Brand Strategy, Brand Systems, Campaigns, & Experiences.
Our work has been recognized at the ANA B2 Awards, ANA REGGIE Awards, REGGIE Awards, Graphis Design Awards, HERMES Creative Awards, PRINT Awards and more.
VSA is also a proud member of Meet The People. We're one of nine independently run agencies that each brings distinctive expertise and capabilities to this boutique network.
People
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Anne-Marie Rosser
Chief Executive Officer
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Dana Arnett
Chairman & Founder
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Curt Schreiber
Chief Creative Officer
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Susan Pfeifer
Partner, Head of Operations
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Kim Mickenberg
Partner, Campaign Design
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YanYan Zhang
Partner, Brand Design