Creative
Golden Corral "Wrestler Protein Dream"
Golden Corral
Big Y Foods
Golden Corral
Butterfly Shrimp & Steak To Go, Huzzah
Golden Corral
Cases
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ARM & HAMMER
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Unilever - Klondike & Popsicle
News
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VIA Taps Matt O’Rourke as CCO After Yearlong Search
The indie agency brings back the creative leadership role after experimenting with different models
Ad Week, 01/20/2026
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Via Agency Partners With Tommy Harper's VeYou To Develop Microdramas 05/26/2026
Harper unveiled VeYou earlier this year and it went live in April. Harper's company Tiny Verticals produces programming for the platform.
Media Post, 05/22/2026
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The VIA Agency: Where Ideas Have Consequences | LBBOnline
After 33 years, a Portland agency redefines what advertising is supposed to do
Little Black Book, 02/06/2026
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Big Y offers up surprise rewards in quirky campaign from VIA
The grocery chain imagines free food appearing in unlikely places to spotlight myBigY Rewards across New England.
Ad Age, 07/06/2026
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Via’s Matt O’Rourke on how microdramas could be advertising’s next creative frontier
The Drum, 06/26/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| Unilever - Klondike & Popsicle | 2010 | 2025 |
| ARM & HAMMER | 2018 | Current |
| Golden Corral | 2015 | Current |
| DCU | 2018 | Current |
| Oiishi | 2024 | Current |
| Trojan | 2022 | Current |
| Spinbrush | 2020 | Current |
| Big Y Foods | 2023 | Current |
| Lowe's Home Improvement | 2017 | 2022 |
| Breyers | 2025 | Current |
About
AN IDEA IS ONLY AS GOOD AS WHAT IT DOES NEXT
Anyone can have an idea.
The difference is what happens after.
At VIA, we don’t believe in ideas for their own sake.
We believe in ideas with consequences.
The kind that force decisions.
Shape behavior.
Move a business forward whether it’s ready or not.
Because a real idea doesn’t sit in a deck.
It creates tension.
It demands action.
It changes something.
That’s how we work.
We find the sharpest truth.
We turn it into a point of view.
And then we build ideas that make it impossible to ignore.
Not safe ideas.
Not wallpaper.
Ideas that do something.
Because if nothing happens…
it wasn’t an idea.
People
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Matt O'Rourke
Chief Creative Officer
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Perdy Mullins
Head of Production and Business Management
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David Burfeind
Chief Strategy Officer
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Ivan Salazar
Chief Financial Officer
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Leeann Leahy
CEO