Why just read a brand message, when you can make people feel the brand message. Following its split from HP, HPE wanted to distill a very complex and heady brand into a clear and emotionally relatable brand manifesto. A Powerpoint presentation wouldn’t do. This work was shared externally with 5K CTO’s / CIO’s at their HPE Discover event in Madrid.

You can take a deeper dive into the case study here: https://www.sdagency.com/hpe-brandplatform