Creative
Cases
Clients
| Client | Start Year | End Year |
|---|---|---|
| Dayforce | 2024 | Current |
| Ferrara Candy Company | 2024 | Current |
| WestJet | 2018 | Current |
| McCain Foods | 2021 | Current |
| Decathlon Sports | 2021 | Current |
| Scotiabank | 2021 | Current |
| Frito Lay | 2022 | Current |
| Ikea | 2017 | Current |
| Molson Coors | 2012 | Current |
| KraftHeinz | 2017 | Current |
About
Rethink is one of the world’s leading strategic and creative independent agencies that relentlessly pursues work the world talks about. Founded in 1999, Rethink has expanded its footprint with offices in New York, Toronto, Vancouver, and Montreal. Rethink is fiercely independent and owner-operated.
Known for its creativity and effectiveness, Rethink has been named Independent Agency of the Year at nearly every major international award show, including Cannes Lions, The One Show, The Clios, London International Awards, and The ANDYs. In 2024, Rethink was honored as Cannes Lions Independent Agency and Network of the Year, and holds the #1 spot on WARC’s Global Independent Agency ranking and The Drum World Creative Rankings.
Celebrating its 25th anniversary in 2024, Rethink is a global creative shop, partnering with industry leaders like Kraft Heinz, Molson Coors, and IKEA. As an independent agency, Rethink is able to put people ahead of profit, hire relentless Rethinkers, and partner with clients who share its vision of creating career-defining work.
People
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Caleb Goodman
Global COO
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Sean McDonald
Global CSO
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Tara Lawall
CCO & Partner
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Nicole Rajesky
Group Strategy Director & Partner
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Kate Naylor
Head of Client Service
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Rich Greco
ECD