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Creative
Academy Sports + Outdoors: Statistically
Academy Sports and Outdoors
McCoy's
Instacart "It's All In The Phone"
Instacart (Project)
Whataburger
Cases
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Costa Sunglasses
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Whataburger
News
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McGarrah Jessee Wins Shiner Beers Creative AOR 01/20/2026
McJ has regained the brand. It was its lead agency from 2003 to 2018.
MediaPost, 01/19/2026
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McGarrah Jessee names Bill Urciuoli its first chief technology officer
Bill Urciuoli, a former executive at WPP's Eicoff, will help the agency carve out a “Goldilocks zone.”
AdAge, 04/10/2025
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Lainey Wilson Stars in Whataburger's New TV Spot | DesignRush
Whataburger's new TV spot with Lainey Wilson spotlights late-night tour bus traditions, turning burger stops into brand experiences with "A Taste of Home."
DesignRush, 03/14/2025
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Whataburger's Museum of Art Comes to Life at SXSW 2025 | DesignRush
Whataburger brings its digital Museum of Art to SXSW 2025, transforming fan art into a gallery exhibit celebrating 75 years of flavor and creativity.
DesignRush, 02/20/2025
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Whataburger and McGarrah Jessee on boneless wings, humor and super-fandom | The Drum
In the latest edition of ‘Convene. Challenge. Change.’ – an editorial partnership between The Drum and the 4A’s – Whataburger marketing comms VP Donna Tuttle and McGarrah Jessee CEO Britton Upham discuss the need to keep a brand’s marketing fresh while simultaneously respecting its history.
The Drum, 04/10/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Shiner Beers | 2025 | Current |
| Pabst Brewing Company | 2023 | 2024 |
| Jai Alai (Project) | 2024 | 2025 |
| The Historic Pearl in San Antonio | 2024 | Current |
| Academy Sports and Outdoors | 2024 | Current |
| Patagonia (Project) | 2022 | 2023 |
| Silver Ventures | 2023 | Current |
| Omlet | 2023 | 2024 |
| Ariat (Project) | 2023 | 2024 |
| Deep Eddy | 2022 | 2025 |
About
We’re McGarrah Jessee. We’re a full-service, 100-person, independent brand shop. We report to our values, our craft and our clients’ brands — that’s it. We started back in 1996, hell-bent on becoming a shop that didn’t sacrifice humanity for creativity. We didn’t want egos and politics among each other; we wanted a community of care and candor. When it comes down to it, we’re a bunch of strategy-lovin’ creatives and designers that believe brands win through obsessive consistency at every identifiable consumer-brand intersection.
What drives us? Not just great work, but the ability to fundamentally impact our clients’ businesses. Our sweet spot? Fueling irrational brand fandom for our clients.
People
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Britton Upham
Chief Executive Officer
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Jen Hruska
Chief Strategy Officer
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Bill Urciuoli
Chief Technology Officer