News
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How Brands Find a Human Touch in a World of Algorithms
In Adweek, Manifest’s Steve Slivka discusses how brands can balance AI and storytelling to create human, differentiated experiences in an algorithm-driven world.
ADWEEK, 03/19/2026
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Poop, Pee, and Pubes: Brands Can't Stop Going to the Bathroom During the Super Bowl
From singing toilets to sentient hair clumps, brands are leaning into bathroom humor in Super Bowl advertising to cut through the noise—sparking conversation but carrying real creative risk.
ADWEEK, 02/08/2026
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Manifest Hires BarkleyOKRP Veteran to Lead Client Division
Manifest has named BarkleyOKRP veteran Betsy Ross as chief client officer to lead its client division. Based in Chicago, she brings more than 20 years of agency experience and will help oversee client leadership across the network.
ADWEEK, 03/04/2026
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Transparency Isn’t Optional: What ChatGPT Ads Mean for Brands
As OpenAI begins testing ads in ChatGPT, industry experts highlight the critical role of transparency, trust, and user experience, and what brands need to consider as AI becomes a new advertising channel.
LBB Online, 01/27/2026
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Manifest And Aisle Rocket Join Forces to Take On the Forgotten Middle
Following its merger with Aisle Rocket, Manifest is focusing on the “messy middle” of the customer journey, helping brands turn consideration into preference and drive growth.
LBB Online, 10/06/2025
About
The messy middle is where the real work lives.
It's where consideration expands, choices get complicated, and progress stalls. Where complexity compounds. Most find that daunting. We find it clarifying. It sharpens our instincts, pushes our craft, and opens up solutions you can't reach from the edges.
We're a fiercely independent, full-service agency. Systems thinkers, storytellers, makers. We bring together content strategy, brand journalism, creative, digital experience, and marketing technology to bridge brand and performance. To turn complexity into certainty. To move consumers, customers, and markets.
People
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Ross Shelleman
Chief Executive Officer
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Steve Slivka
Chief Experience Officer
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Melissa Bouma
Chief Growth Officer
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Betsy Ross
Chief Client Officer