News
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Transparency Isn’t Optional: What ChatGPT Ads Mean for Brands
As OpenAI begins testing ads in ChatGPT, industry experts highlight the critical role of transparency, trust, and user experience, and what brands need to consider as AI becomes a new advertising channel.
LBB Online, 01/27/2026
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Manifest And Aisle Rocket Join Forces to Take On the Forgotten Middle
Following its merger with Aisle Rocket, Manifest is focusing on the “messy middle” of the customer journey, helping brands turn consideration into preference and drive growth.
LBB Online, 10/06/2025
About
We’re a fiercely independent, full-service agency built for where most brands lose momentum: the messy middle.
It’s where consideration expands, choices get complicated and progress slows. We focus on closing that gap, turning consideration into preference through work that’s both strategic and creative.
As systems thinkers, storytellers and makers, we bring together content, creative, digital experience and technology to create connected work that moves people and makes an impact.
People
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Ross Shelleman
Chief Executive Officer
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Steve Slivka
Chief Experience Officer
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Melissa Bouma
Chief Growth Officer