Creative
Visit North Carolina - SkiFlorida
Visit North Carolina
Visit North Carolina - For Real - Waterfail
Visit North Carolina
Harris Teeter - In Food With Love
Harris Teeter
Cases
News
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Experience Columbus Spring Campaign Earns $104:1 ROAS
How "Yes, Columbus" turned spring break searches into $6.2M in visitor spend and a $104:1 ROAS. See the strategy behind the campaign.
luquire, 07/02/2026
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Culture is a growth strategy: 3 ways to strengthen yours
Can culture and growth coexist? Luquire CEO Brooks Luquire shares 3 proven strategies for strengthening company culture without sacrificing business growth.
luquire, 07/02/2026
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Your Media Budget Has a Leak. Here is How to Find It
Luquire head of media Nichole Maggio explains how programmatic budgets are diluted by intermediaries, data fees and platform costs before reaching publishers, raising questions about transparency, efficiency and true media value.
Little Black Book, 04/04/2026
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The NFL Draft Is PR's Biggest Live Exam – And Most Brands Are Failing It | LBBOnline
Katie Harris Moser, PR manager at lūquire explores how most brands treat the NFL Draft as a fleeting social moment, posting reactive content and chasing hashtags, rather than finding a way to truly own the moment.
Little Black Book, 04/24/2026
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Luquire's Dominique Robinson Is Bringing Golf to Everyone
The co-founder of Urban Eagle golf apparel is democratizing the game ‘everyone can play.’
ADWEEK, 02/04/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| Bojangles | 2018 | Current |
| The Fresh Market | 2026 | Current |
| Honeywell | 2023 | Current |
| Alliance Health | 2025 | Current |
| Straightaway Tire & Auto | 2025 | Current |
| RSM | 2015 | Current |
| Experience Columbus | 2023 | Current |
| Visit North Carolina | 2012 | Current |
| Central Piedmont Community College | 2026 | Current |
| Nucor | 2022 | Current |
About
Ours is an attention economy, but attention without intention is just noise. So we focus on what matters most: the business problems that limit growth.
Proudly independent since 1984, we're a strategy-first agency built to solve complex challenges with creativity that drives measurable business results. Our roots are in Charlotte, NC, but our remote model gives us access to exceptional talent across markets - fueling our growth and earning recognition as an ADWEEK Fastest Growing Agency and an Ad Age Best Place to Work.
We work as true business and creative partners, helping brands diagnose, tackle, and overcome the barriers to clarity and growth. By connecting paid, owned, and earned expertise, we turn big ideas into measurable impact. Because in the end, the work only matters if it works.
People
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Brooks Luquire
CEO
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Stephanie Spicer
President
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Glen Hilzinger
Chief Creative Officer
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Christina Rodgers
Head of Communications
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Sarah Floyd
Head of Client Engagement
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Elisa Becker
Head of Brand/Creative Strategy
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Katie Brown
Head of Business Strategy
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Ryan Lineberry
Chief Operating Officer
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Matt Kaupa
Head of Business Intelligence & Analytics
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Nichole Maggio
Head of Media & Engagement