Creative
Cases
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California Pizza Kitchen Comprehensive Case Study
California Pizza Kitchen
News
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Iris names chief creative officer for North America
Alex Abrantes joins from FCB New York, where he spearheaded campaigns for brands such as Michelob Ultra, Spotify and Hyundai.
Advertising Age, 07/23/2025
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Brands keep talking about culture - but are they actually in it? | The Drum
Iris’s Jill Smith asks the big question: Is advertising’s time influencing the culture over – or is a vibe shift all that is needed?
The Drum, 04/09/2025
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Why California Pizza Kitchen just faked an insane rebrand
The pizza brand’s hypebeast-inspired look was a stunt designed to promote its 40th anniversary.
Fast Company, 03/27/2025
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California Pizza Kitchen announces Iris as strategy and creative AOR as it aims to revamp the brand
Ad Age, 10/16/2024
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California Pizza Kitchen’s mac and cheese mistake becomes a marketing opportunity | Ad Age
Iris turned a macaroni mishap into a massive brand moment for California Pizza Kitchen.
Ad Age, 07/22/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| FAGE | 2024 | Current |
| California Pizza Kitchen | 2024 | Current |
| Clarios | 2025 | Current |
| Museum of Pop Culture (MoPOP) | 2023 | Current |
| Husky | 2025 | Current |
| Boar's Head | 2024 | Current |
| adidas | 2002 | 2025 |
| Barclays | 2011 | Current |
| Bentley Motors | 2017 | Current |
| Samsonite | 2021 | Current |
About
Iris North America is a marketing agency that drives Participation from Brand to Demand.
We have four North American offices in Atlanta, Boston, New York, and Toronto with global support in London, Jakarta, Munich, São Paulo, Singapore, Delhi, and Macedonia.
Current Clients:
Automotive:
Bentley Motors
Clarios
Dave Cantin Group
CPG:
Aquaphor
Beiersdorf
Coppertone
Eucerin
Function of Beauty
Financial Services:
Barclays
Barclaycard
Food and Beverage:
Boar's Head Provisions
FAGE Greek Dairy
Restaurants:
California Pizza Kitchen
Beer, Wine, Spirits, Cannabis:
Gallo Family Wine and Spirits
Silver Oak Wine
Airo Cannabis
Hospitality:
IHG Hotels and Resorts
Healthcare:
Wellstar Health System
Manufacturing:
Husky Technologies
Retail:
IKEA
Samsung
Tech:
WorldID
Notable Past Experience
Adidas
Reebok
KFC
Domino's
Pizza Hut
Zaxby's
PayPal
People
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Jill Smith
Global Chief Marketing Officer
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Dipti Bramhandkar
Executive Planning Director & DE&I Lead
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Simon Spyer
CEO, Data Driven Futures
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Elizabeth Hall
Managing Director, Atlanta
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Simon Yoxall
Managing Director, NY
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Rupa Rajopadhye
Managing Director, Data Driven Futures
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Jordan Johnson
Group Account Director
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Dan Lescarbeau
VP of Growth, Iris North America
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Kareem Folarin
Global Marketing & New Business Manager