With the financial markets in a volatile state, The Village Bank saw an opportunity to appeal to consumers looking for a more predictable place for their money. They created a new High Yield Savings Account product with an attractive rate. HMC did a cultural audit and saw that, more than financial predictability, consumers were craving a return to real, tangible things in life. Before long, our platform of Real Savings for Real People was born. We launched the campaign through a multi-tiered media strategy including digital video, social, and radio.