Creative

Cases

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  Channel Field Feast Effie Case Study Video

  Bayer Crop Science

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  Channel - Repositioning a Challenger Brand

  Bayer Crop Science

News

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  Empathy by Design – Experiencing Barriers to Build Inclusive Campaigns

  As part of HLK’s annual MOVES conference, team members led Empathy by Design: Experiencing Barriers to Build Inclusive Campaigns — an interactive workshop that immersed participants in vision, hearing, mobility, and cognitive challenges. By stepping into these barriers, HLKers gained a deeper understanding of accessibility and inclusion, reinforcing why empathy is one of the most powerful tools in design and marketing.

  HLK Agency, 09/12/2025

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  Influencers in Agriculture: Building Trust in a Long-Game Industry

  HLK explores how authentic, niche influencers are reshaping decision-making in agriculture. Building trust, credibility and long-term brand affinity in one of the most discerning industries.

  HLK Agency, 08/22/2025

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  Anytime. Any Field. Any Challenge. Channel® Shows Up.

  HLK launched Always Show Up, a fully integrated campaign for Channel® seed rooted in the brand’s Rise to the Challenge platform. The work highlights Channel’s commitment to farmers “anytime, any field, any challenge” through broadcast, streaming, radio, OOH, social, display and dealer activations. With a hero spot that leans into humor and humanity, the campaign underscores what real partnership looks like in agriculture: showing up, season after season.

  HLK Agency, 08/14/2025

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  HLK Named Agency of Record for BOK Financial, a $50 Billion Financial Services Company

  HLK has been named agency of record for BOK Financial, a $50B financial services company. The partnership, spanning Brand, Consumer, Wealth and Commercial business units, was awarded following a competitive pitch and includes full strategic, creative and media services. The win builds on HLK’s momentum with recent client additions like Sentry and Pivot Bio.

  HLK Agency, 08/11/2025

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  HLK Named AOR for Pivot Bio, a Leader in Agriculture Innovation

  HLK has been named agency of record for Pivot Bio, an ag tech company pioneering nitrogen solutions. Following a competitive RFP, HLK will lead brand strategy, creative and integrated campaigns to drive awareness and adoption of Pivot Bio’s innovative products. The partnership underscores HLK’s expertise in agriculture and ability to deliver results in specialized, long-cycle industries.

  HLK Agency, 06/24/2025

Clients

About

HLK is a brand agency creating growth through movement. We unlock business growth by moving people. From agriculture and energy to healthcare and finance, we thrive in the most complex industries with the toughest challenges. Independently owned and Midwestern rooted, we bring brands bold thinking, deep expertise and full end-to-end capabilities, from brand strategy and creative to media, digital experiences and activation.

People

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  Eric Karlovic

  CEO

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  Alison Berry

  Chief Operating Officer

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  Emily Kircher

  Chief Marketing Officer

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  Shelby Georgis

  Chief Creative Officer

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  Ben Bocklage

  Chief Strategy Officer

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  Brad Overby

  Chief Financial Officer