Creative
Begin Again – Here's to the Next 100 Years
Boston Bruins
New Hampshire Lottery
Mitchell & The Gophers: Athlete Perspective
Team Impact
Every Child has a Story: Mitchell & UMN
Team Impact
Wins Never End - Are You Game?
New Hampshire Lottery
News
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Culture Pop Soda Promotes 'The Real Stuff'
Culture Pop Soda, a probiotic beverage, has a novel way to launch its 2025 brand campaign: "If Soda Grew on Trees." The campaign targets five major markets. GYK executes all media buying and out of home placements.
MediaPost, 03/18/2025
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'80s Kids, Rejoice—Crystal Light Is Back With A Boozy Twist
'80s Kids, Rejoice—Crystal Light Is Back With A Boozy Twist
Delish, 03/04/2025
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Kraft Heinz enters the alcohol market for the first time | Fox Business
Kraft Heinz is making a push into alcohol with its brand Crystal Light
Fox Business, 03/03/2025
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Exclusive | Kraft Heinz Dips a Toe Into Booze - WSJ
Kraft Heinz dips a toe into booze with Crystal Light Vodka Seltzers
WSJ, 03/04/2025
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MBTA Commuter Rail Animated Year in Review
You’ve heard of Spotify Wrapped … but how about TRACKed? An animated, data-driven, year-in-review campaign, TRACKed celebrates the impact the MBTA Commuter Rail system and its riders are making on communities across Massachusetts and Providence, RI — and the planet at large!
Roastbrief US, 12/24/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| New Hampshire Lottery | 1985 | Current |
| New Hampshire Travel & Tourism | 2015 | Current |
| Hometown Financial | 2019 | Current |
| Sweet Baby Ray's | 2006 | Current |
| Sallie Mae | 2020 | Current |
| Ken's Foods | 2018 | Current |
| Nuvance Health | 2020 | Current |
| Keolis Transit America | 2019 | Current |
| Martin's Point Health Care | 2019 | Current |
| Harpoon Brewery | 2024 | Current |
About
We’re an independent, integrated agency serving as a creative growth engine. We believe creativity offers brands the ultimate competitive advantage and is a strategic lever for growth. At our core, we’re fueled by an entrepreneurial spirit — which inspires our team of creative problem-solvers and risk-takers to deliver innovative ideas that ignite brands and drive impact.
Our work is driven by three core tenets: Autopilot is our enemy, creativity is our expertise, impact is our endgame.
To us, autopilot is the enemy — the enemy of growth, the enemy of standing out, the enemy of winning in the marketplace.
To combat complacency, we embrace curiosity, question assumptions and provide solutions that challenge the status quo. Because smarter, more insightful, more creative work works harder to deliver impactful solutions.
Which brings us to our end game: driving meaningful impact for brands and businesses.
People
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Travis York
CEO
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Pam Hamlin
President
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Mike Stevens
Managing Director
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Adam Telian
Head of Media
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Nicolle Fagan
Head of Account Management
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Ginger Ludwig
Head of Marketing & Communications
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David Bohl
Director of Strategy
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Cristin Barth
Group Creative Director
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McKensie Saldo
Business Development Director