Creative
Cases
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Unilever
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Minecraft
News
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Media Trends and Predictions For 2025: Retail Media, Social Video, Media Trust and More
Mike Florence, Gravity Road Global Head of Planning weighs in on an overview of predictions and trends for the year ahead.
Creative Salon, 02/03/2025
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Should brands be doing more to help consumers ditch the doom scroll?
Gravity Road, Executive Strategy Director weighs in on this subject. "With increasing attention on the negative impact of social media on consumers’ mental health, a growing number of brands are advocating for IRL connection."
Creativebrief, 02/28/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Simple (Unilever) | 2025 | Current |
| Tresemme (Unilever) | 2024 | Current |
| Niantic | 2022 | Current |
| Minecraft | 2023 | Current |
| Booking.com | 2024 | Current |
| Unilever | 2023 | Current |
| McCain Foods | 2022 | Current |
| Georgia-Pacific | 2024 | Current |
| BIC | 2024 | Current |
| Peloton | 2022 | Current |
About
Gravity Road is an agent of change.
Social first. Culture led. AI enriched.
We root brands in culture to drive fame and build community
We create things that people want to spend time with
As part of tech accelerator the Brandtech Group, we have access to the very latest in AI & data tech – which underpins everything that we do supercharging traditional branding, social and production processes.
If this is interesting, we'd love to chat