Cases
News
-
How TikTok search is changing the way Gen Z discovers brands
Search is evolving beyond Google, with younger generations leading the way. In fact, 46% of Gen Zers prefer searching on social platforms over traditional search engines. The rise of short-form video has transformed how many people find answers, offering tutorials, reviews and demos that feel more authentic and nuanced than a list of blue links. TikTok's hands-on research method allows brands to tap into emerging search trends—from “haul” to “foodtok”—keywords they would never consider for Google.
AdAge, 04/14/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Arcus BioScience | 2022 | Current |
| Kenvue | 2023 | Current |
| Astellas Pharmaceuticals | 2023 | Current |
About
An independent agency known for improving partner efficiencies on average by 30% while making their lives 100% easier.