Creative

Cases

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  Crunch Fitness - Creative Platform - "Feel Good. Not Bad."

  Crunch Fitness

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  Duke's Mayo - Creative Platform - "Welcome To Duke's Country"

  Duke's Mayonnaise

News

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  Crunch Fitness Blows Smoke on Post-Workout Recovery with Protein Vapes | LBBOnline

  Little Black Book, Familiar Creatures delivers the latest health craze for April Fools Day

  Little Black Book, 04/01/2026

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  April Fools’ 2026- Crunch Fitness

  This year’s gags lean heavily into the blurred line between fake and real.

  Ad Age, 04/01/2026

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  With Football Fans And Challenger Strategies, Duke's Mayo Keeps On Growing 01/09/2026

  The regional brand is using experiential marketing to highlight how different it is from the rest of the condiment crowd.

  MediaPost CPG Insider, 01/09/2026

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  Creative ads today: Duke’s Mayo, E*Trade, Jim Beam, Lexus, Listerine, Lucille, Wealthsimple

  Duke’s Mayo rains down from the sky, and Wealthsimple interviews people to get a handle on the future.

  Ad Age, 01/06/2026

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  Duke’s Mayo Drops in to Save Any Occasion | LBBOnline

  Familiar Creatures campaign makes over-the-top debut at the Duke’s Mayo Bowl to celebrate the brands launch across the US

  Little Black Book, 01/05/2026

Clients

About

Hi, we're Familiar Creatures. We're an independent creative agency that outsmarts brand behemoths. We attack in untraditional ways to give challenger brands an unfair share of attention. And unreal results.

We've been named one of AdWeek's Fastest Growing Agencies (2024 & 2025) and Richmond's Fastest Growing Companies (2023-2025).

Visit us: https://www.familiarcreatures.com/
Follow us: https://www.instagram.com/familiarcreatures/

People

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  Dustin Artz

  Co-Founder

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  Justin Bajan

  Co-Founder

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  Carey Ely

  Director of Accounts

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  Kate Luxton

  Brand Director