.png)
Creative
Dr Pepper | Its a Pepper Thing
Keurig Dr Pepper
Keurig Dr Pepper
Taco Bell
Cases
-
Keurig Dr Pepper
-
News
-
ADWEEK's 2024 US Agency of the Year is Deutsch
Deutsch just won Adweek's 2024 U.S. Agency of the Year for creating eye-catching creative campaigns that unignorable and innovative for brands like Dr Pepper, Taco Bell, and Walmart+. We've made funny TikToks with celebrity moms, and even used AI to help shelter pets find homes. The agency keeps growing, hiring new talent, and coming up with fresh ideas people can’t ignore.
Adweek, 12/17/2024
-
Deutsch is Fast Company's 2024 #3 Most Innovative Companies
Deutsch earned Fast Company’s #3 Most Innovative Company in Advertising by using generative AI in smart, emotional ways—like partnering with OpenAI to supercharge Snapple’s iconic cap facts, creating a tool to help shelter pets get adopted with better bios, and rallying public support to free the phrase “Taco Tuesday.”
Fast Company, 03/19/2024
-
Deutsch is Fast Company's 2023 #1 Ad of the Year
Deutsch turned a legal filing into a cultural moment with Taco Bell’s “Free Taco Tuesday” campaign. It started with a bold move—petitioning to free the phrase "Taco Tuesday" so anyone could use it. That spark ignited a full-blown movement, bringing in LeBron James, launching a Change.org petition, and teaming with DoorDash to give away tacos from 20,000+ restaurants. The campaign hit every touchpoint—legal, digital, PR, influencer—and racked up 21 billion media impressions. What began as paperwork became a powerful brand platform. That’s not just advertising—it’s brand genius.
Fast Company, 12/17/2023
-
Deutsch Wins 2023 Ad Age's Creativity Awards, Best Use of TikTok
From a series of disgruntled tweets to a full-blown TikTok musical, Taco Bell and Doja Cat showed the world how influencer marketing is done in 2022.
Ad Age, 04/24/2023
-
Deutsch is a Finalist for Adweek's 2023 U.S. Agency of the Year
Deutsch leveled up its Taco Bell work with Dolly Parton and LeBron James, launched a clever ChatGPT campaign for Snapple, and teamed up with The Count for NerdWallet.
Adweek, 11/07/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Live Más Cafe | 2026 | Current |
| Fisher Price | 2026 | Current |
| TIAA | 2026 | Current |
| Verizon Straight Talk | 2024 | Current |
| Turo | 2026 | Current |
| Verizon Total Wireless | 2024 | Current |
| Behr Paint | 2024 | Current |
| Credit One Bank | 2023 | Current |
| Opendoor | 2022 | Current |
| Taco Bell | 2013 | Current |
About
We’re Deutsch.
A creative and media company built around a simple belief:
Attention is rented. Fans are earned.
Audiences notice. Fans buy in. They participate, advocate, defend and bring other people with them.
So we don’t just build brands to be seen. We build brands people want to join.
That means listening where talking used to be enough. Creating dialogue instead of monologue. Building experiences people can participate in, not just messages pushed at them.
It means bringing creative, media, social, design, data and technology together to give people more ways into a brand, and more reasons to stay.
Because people aren’t passive targets. They’re passionate participants. Treat them like more than an audience and they can become your greatest amplifier.
Every brand is competing for attention.
We’re competing for something more valuable.
People
-
Karen Costello
Creative Chair
-
.jpg)
Kim Getty
CEO
-
Heide Hays
Chief Data & Intelligence Officer
-
Matt Ian
Co-Chief Creative Officer
-
Ryan Lehr
Co-Chief Creative Officer
-
.jpg)
Lauren Mehl Tetuan
Chief Media Officer
-
Ivan Perez-Armendariz
Chief Strategy & Innovation Officer
-
Jeff White
President