Security, Meet Humanity.

Securitas

Creative

  • Advertising
  • branding
  • Campaign Launch

Canopy is proud to partner with Securitas North America, a global leader in protective services, technology, and risk management, to launch their transformative new national brand campaign — “Security, Meet Humanity.”

Unveiled at this year’s GSX Show in New Orleans, the campaign marks a defining moment in how Securitas shows up to the world — evolving beyond traditional security to reflect a future powered by predictive intelligence, real-time insights, and above all, the human connection at the core of every solution.

Across massive digital screens, interactive signage, and immersive booth experiences, the new campaign captured what makes Securitas different:

A team of 350,000+ security professionals guided by purpose, not just protocols.

Technology that empowers people, not replaces them.

A commitment to making the world a safer place — one interaction at a time.

Through powerful visuals and storytelling, “Security, Meet Humanity” repositions Securitas as a visionary leader blending AI-driven intelligence with human intuition to protect people, places, and possibilities.

This is more than a campaign. It’s a movement redefining what it means to see the world differently. Be on the lookout to see how the campaign comes to life across digital and beyond!

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