The North Carolina Education Lottery (NCEL) announced the launch of Taxes Paid Scratch-Offs, a new game where the top prize shown on the ticket is the exact amount that lands in a winner's pocket. The Lottery covers the taxes, so there's no math and no fine print between the win and the payout.

The launch is backed by a new campaign from Cactus, built around a very of-the-moment feeling: that everything comes with a catch, and that a lottery win shouldn't be one of them. The centerpiece spot, "Taxes Paid” follows a couple who win big on a Taxes Paid ticket only to watch a squad of tax agents, who'd been hiding in plain sight around their living room the whole time, pack up and leave the house for good, all shot in camera with no visual effects.