Creative
Cochlear - Hear The Difference
Cochlear Americas
Arapahoe Basin - No BS, Just Skiing - Boutiques
Arapahoe Basin
Fjallraven - Take It From A Swede
Fjallraven
Cases
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North Carolina Education Lottery - Case Study
North Carolina Education Lottery
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Cochlear Americas
News
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Little Black Book, Cactus demonstrates strategy, creative and media prowess by developing and launching three distinctive campaigns for the same product
LBB, 02/26/2026
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Hoosier Lottery Brings Fun to Winter with New ‘Come Out to Play’ Creative - Roastbrief US
The Hoosier Lottery’s first family of Scratch-off games to launch under their Champions of Play brand platform brings new fun to February, inviting Hoosiers to put down their puzzles and come out to play. To promote the 7s Scratch-offs, creative agency Cactus leaned into the familiarity and anticipation Hoosiers have for the 7s Family and […]
Roastbrief US, 02/03/2026
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Lend an ear and hear the difference in Cochlear’s global campaign
The medical device company partnered with indie agency Cactus for the campaign.
MM+M - Medical Marketing and Media, 01/26/2026
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The new Colorado Lottery Winning Country spot was featured in Ad Age.
Ad Age, 01/12/2026
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'Hear' This: Cactus Focuses On Cochlear Tech's Emotional Benefits 01/09/2026
Cochlear's first global campaign uses a first-person perspective to capture everyday sounds.
MediaPost, 01/08/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| North Carolina Education Lottery | 2021 | Current |
| Colorado Lottery | 2012 | Current |
| Wright-Patt Credit Union | 2026 | Current |
| Westerra Credit Union | 2021 | Current |
| Wings Credit Union | 2025 | Current |
| University of Miami Herbert Business School | 2022 | Current |
| Xero Shoes | 2024 | Current |
| Umpqua Bank | 2020 | Current |
| Judi's House | 2024 | Current |
| UMB Bank | 2024 | Current |
About
Cactus was founded in 1990 on the belief that creativity and innovation can solve the biggest, most complex brand challenges.
That belief has only become stronger over time. Because today, growth is harder to come by, competition is constant, media is fragmented, and the pace of change never really slows down. It’s a harsh environment for any brand.
So not only does it take a lot to survive, but to truly thrive – which is exactly what we've helped our client partners do for over 35 years. For decades, we’ve brought integrated strategy, creative, and media solutions to brands in highly competitive, complex industries – from healthcare to financial services, gaming to outdoor, and beyond.
Core capabilties: Brand Strategy, Integrated Creative Campaigns, Visual Identity, Comms Planning, Full-Funnel Media Planning & Buying, Measurement & Analytics
Learn more at cactusinc.com
People
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Martha Douglas
Production Director
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Sarah Berkheimer
Design Director
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Brian Watson
Chief Creative Officer
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Chris Shewmake
VP, Media & Digital
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Ainslie Fortune
VP, Account Leadership & People
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Joe Conrad
CEO & Founder