Creative
Cochlear - Hear The Difference
Cochlear Americas
Arapahoe Basin - No BS, Just Skiing - Boutiques
Arapahoe Basin
Fjallraven - Take It From A Swede
Fjallraven
Cases
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North Carolina Education Lottery - Case Study
North Carolina Education Lottery
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Cochlear Americas
News
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Little Black Book, Cactus demonstrates strategy, creative and media prowess by developing and launching three distinctive campaigns for the same product
LBB, 02/26/2026
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Hoosier Lottery Brings Fun to Winter with New ‘Come Out to Play’ Creative - Roastbrief US
The Hoosier Lottery’s first family of Scratch-off games to launch under their Champions of Play brand platform brings new fun to February, inviting Hoosiers to put down their puzzles and come out to play. To promote the 7s Scratch-offs, creative agency Cactus leaned into the familiarity and anticipation Hoosiers have for the 7s Family and […]
Roastbrief US, 02/03/2026
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Lend an ear and hear the difference in Cochlear’s global campaign
The medical device company partnered with indie agency Cactus for the campaign.
MM+M - Medical Marketing and Media, 01/26/2026
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The new Colorado Lottery Winning Country spot was featured in Ad Age.
Ad Age, 01/12/2026
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'Hear' This: Cactus Focuses On Cochlear Tech's Emotional Benefits 01/09/2026
Cochlear's first global campaign uses a first-person perspective to capture everyday sounds.
MediaPost, 01/08/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| Fjallraven | 2024 | Current |
| North Carolina Education Lottery | 2021 | Current |
| Wings Credit Union | 2025 | Current |
| Cochlear Americas | 2021 | Current |
| Hoosier Lottery | 2023 | Current |
| Wright-Patt Credit Union | 2026 | Current |
| Colorado Lottery | 2012 | Current |
| Arapahoe Basin | 2021 | Current |
| Man Therapy | 2011 | Current |
| Xero Shoes | 2024 | Current |
About
Cactus is a full-service creative agency that helps brands thrive in harsh environments. For over 35 years, the agency has partnered with organizations across health and wellness, financial services, outdoor recreation, and gaming to unlock growth in the face of change. Whether navigating disruption, strengthening reputation, or reaching fragmented audiences, we combine sharp strategy, creative, and media expertise to future-proof your brand and help you thrive when it matters most.
Client partners include Fjällräven, Wings Credit Union, Colorado Lottery, Arapahoe Basin Ski Area, Wright-Patt Credit Union, North Carolina Education Lottery, Cochlear Americas, Hoosier Lottery, and Man Therapy.
Core capabilities: Brand Strategy, Integrated Creative Campaigns, Visual Identity, Comms Planning, Full-Funnel Media Planning & Buying, Measurement & Analytics
Learn more at cactusinc.com
People
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Martha Douglas
Production Director
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Sarah Berkheimer
Design Director
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Brian Watson
Chief Creative Officer
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Chris Shewmake
VP, Media & Digital
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Ainslie Fortune
VP, Account Leadership & People
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Joe Conrad
CEO & Founder