Creative
Cases
News
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Betty and Rise win Jay Chiat Award for CLR Brands work
Betty and Rise earned a 2026 Silver Jay Chiat Award in Brand Transformation Strategy, an honor recognizing strategic excellence that drives business results, for CLR Brands’ “So Clean. So Hot.” campaign. By pairing the insight that cleaning can be an act of care and attraction with smart media placement, the agencies helped refresh CLR’s relevance and contributed to a 20% year-over-year sales increase during the campaign.
PR Newswire, 10/06/2026
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Betty won “Best Direction” at the Generated Awards™
We’re psyched to share that our “Chief Tough Officer” spot for The Gorilla Glue Company won “Best Direction” at the first-ever Generated Awards™, a show dedicated to work where AI played a significant role in the creative process. This extremely particular gorilla reflects our idea-first POV on the evolving role of AI in our industry: That the tech is just another tool in the box for us creative humans to apply in solving challenges. And making original work that sticks. Learn more about the awards and see all the nominees here: https://lnkd.in/gc5vHrZH
LinkedIn, 07/29/2026
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Betty wins Effie Award for CLR Brands “So Clean. So Hot.”
We’re excited to celebrate Betty’s 2026 Effie Award for the “So Clean. So Hot.” campaign with CLR Brands — a recognition of how strategic creative work can turn bold ideas into real business impact. This award reflects the passion, collaboration and fearless thinking our teams bring to every challenge, and we couldn’t be prouder of the people behind it.
Quad, 06/09/2026
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Betty wins ADDY for Minnesota Lottery “North 5”
American Advertising Awards, 05/29/2026
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AI Ad of the week: Minnesota Lottery's Gopher 5
Betty recently launched a new campaign for Minnesota Lottery’s Gopher 5 game, blending live-action, CGI and AI-driven animation in a spot that earned Ad Age’s “AI Ad of the Week” recognition.
Ad Age, 05/08/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| Keck Medicine of USC | 2025 | Current |
| Kemps Dairy Products | 2024 | Current |
| SaveMart Supermarkets | 2022 | Current |
| Natrol | 2024 | Current |
| Marathon Petroleum | 2022 | Current |
| ALDI | 2026 | Current |
| The Gorilla Glue Company | 2025 | Current |
| Innovage | 2022 | Current |
| Jelmar-CLR Brand | 2023 | Current |
| Valvoline | 2024 | Current |
About
At Betty, we believe great work should work greatly. As Quad’s creative agency, we combine bold thinking, strategic insight and best-in-class creative, design and content capabilities to build brands, shape culture and drive measurable results. Named in honor of Betty Quadracci, Quad’s trailblazing co-founder, we create inclusive, inventive ideas backed by the scale, expertise and integrated resources needed to help our clients grow.
We combine the soul and intimacy of a hardworking Midwestern creative agency with unequaled global production power. Our objective is to provide top-tier creative and then execute at scale without sacrificing the integrity or power of the original idea.
With truly end-to-end, fully integrated capabilities, we understand and respect the importance of every stage in the creative production process. We selfishly love seeing a project from strategic inception to file release, but we know that not every client engagement works that way. Our knowledge of the full process allows us to engage with a project — no matter the stage or size — with full appreciation of the journey being taken.
People
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Cari Bucci-Hulings
President
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Tim Maleeny
Chief Client Strategy
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Mike Caguin
Chief Creative Officer
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Annette Fonte
SVP, Business & Brand Leadership
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Meryl Burman
VP Business Development
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Elizabeth Brown
VP Consumer Strategy