Creative
Cases
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Milk-Bone x Only Ny Case Study
J.M. Smucker Company
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News
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BBH USA's latest independent study reframes ADHD audiences as deeply loyal, highly discerning shoppers who prioritise frictionless experiences, reject urgency-driven marketing, and reward brands that design with clarity, accessibility and neurological awareness in mind.
Little Black Book, 04/22/2026
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Erica Roberts: Adweek's 2026 Agencies Vanguard Awards
Erica Robert's named to Adweek's 2026 Agencies Vanguard.
Adweek, 04/07/2026
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Samantha Deevy: Chief Strategy Officer of the Year, Creativity Awards 2026
BBH USA's Samantha Deevy named Ad Age’s Chief Strategy Officer of the Year. Samantha has tripled the strategy team since joining, with 78% of her team identifying as women and 39% as BIPOC.
Ad Age, 03/16/2026
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BBH USA lands in the top 10 on Ad Age Agency A-List for the second year in a row.
Ad Age, 03/09/2026
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BBH USA Named No.2 on Ad Age's Best Places to Work 2026
BBH USA is No. 2 in Ad Age Best Places to Work 2026 among companies with 151+ employees.
Ad Age, 01/20/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| Kenvue | 2026 | Current |
| Macy's | 2026 | Current |
| VISA | 2025 | Current |
| Edgewell Personal Care | 2025 | Current |
| PayPal | 2024 | Current |
| Samsung | 2018 | 2026 |
| Arby's | 2025 | Current |
| Goodyear Tire & Rubber Company | 2024 | Current |
| Patron | 2025 | Current |
| Grey Goose | 2024 | Current |
About
BBH was founded on a belief in the power of creativity--that bold ideas create the space for brands to grow. That founding principle still holds true, but today our creativity is expressed far beyond advertising. From communications planning to innovation, UX to design, PR to social media, agile content creation to analytics, we offer a full spectrum of market-leading specialist practices—all united by a shared creative ambition and an unparalleled culture.
Our philosophy was born in 1982 with what would become one of Levi’s most iconic campaigns — a flock of white sheep all facing one direction, with one black sheep going the other way. The line read: “When the world zigs, zag.” That ethos still drives us. It informs the talent we hire, the clients we partner with, and the work we create.
We believe in identifying what makes a brand truly distinct—and using that uniqueness to unlock white-space opportunities across the market, in culture, and throughout communications. That clarity of vision is what leads to breakthrough work. It is an approach that has helped us reinvigorate some of the world’s most iconic brands — from PayPal to Levi’s — with bold, culture-shaping creative.
As the creative crown jewel of Publicis Groupe, BBH is uniquely positioned to deliver this difference at scale. Through the Groupe’s Power of One model, we harness world-class resources across data, media, production, and technology — while maintaining the agility, ambition, and creative excellence that have defined us from the start.
BBH USA creates culture-defining work that delivers outsized business results. From reimagining legacy brands to launching breakthrough campaigns for the next generation of icons, we continue to shape culture and drive impact — fueled by difference, backed by scale, and always ready to zag.
People
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Samantha Deevy
Chief Strategy Officer
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Lindsey McNabb Hover
Chief Marketing Officer
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Steven Panariello
Chief Executive Officer
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Erica Roberts
Chief Creative Officer