Creative
Hawaiian Tropic & Alix Earle Present: The Tana Sutra
Hawaiian Tropic
Goodyear | The greatest name in tires | Still. Always. Forever.
Goodyear Tire & Rubber Company
Cases
-
Milk Bone x Jif Collab Collection I Case Study
J.M. Smucker Company
-
J.M. Smucker Company
News
-
Erica Roberts: Chief Creative Officer of the Year, Creativity Awards 2025
Erica Roberts of BBH USA is Chief Creative Officer of the Year at the 2025 Creativity Awards.
Ad Age, 04/30/2025
-
BBH USA: Best Agencies of 2025
BBH USA finds its groove through new client wins and breakthrough work.
Ad Age, 03/25/2025
-
Will Ferrell Belts Another Fleetwood Mac Tune in New PayPal Ad
The comedian's musical number highlights multiple payment options.
Adweek, 04/18/2025
-
Doechii and her favorite alligator launch Samsung’s Galaxy S25 Edge smartphone
BBH USA spots are part of a larger partnership that kicks off with a VIP concert in New York on Friday.
Ad Age, 05/29/2025
-
Wheels Up: Goodyear Names Publicis Groupe Integrated Global AOR
Goodyear is consolidating its agency roster under a new integrated global AOR, a bespoke Publicis Groupe Power of One solution with BBH USA leading creative.
Adweek, 02/13/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| PayPal | 2024 | Current |
| Samsung | 2018 | Current |
| Arby's | 2025 | Current |
| Goodyear Tire & Rubber Company | 2024 | Current |
| Patron | 2024 | Current |
| Grey Goose | 2024 | Current |
| Bacardi | 2025 | Current |
| J.M. Smucker Company | 2018 | Current |
| Hawaiian Tropic | 2025 | Current |
| Keurig Dr Pepper | 2025 | Current |
About
BBH was founded on a belief in the power of creativity — that bold ideas create the space for brands to grow. That founding principle still holds true, but today our creativity is expressed far beyond advertising. From communications planning to innovation, UX to design, PR to social media, agile content creation to analytics, we offer a full spectrum of market-leading specialist practices — all united by a shared creative ambition and an unparalleled culture.
Our philosophy was born in 1982 with what would become one of Levi’s most iconic campaigns — a flock of white sheep all facing one direction, with one black sheep going the other way. The line read: “When the world zigs, zag.” That ethos still drives us. It informs the talent we hire, the clients we partner with, and the work we create.
We believe in identifying what makes a brand truly distinct — and using that uniqueness to unlock white-space opportunities across the market, in culture, and throughout communications. That clarity of vision is what leads to breakthrough work. It is an approach that has helped us reinvigorate some of the world’s most iconic brands — from PayPal to Levi’s — with bold, culture-shaping creative.
As the creative crown jewel of Publicis Groupe, BBH is uniquely positioned to deliver this difference at scale. Through the Groupe’s Power of One model, we harness world-class resources across data, media, production, and technology — while maintaining the agility, ambition, and creative excellence that have defined us from the start.
BBH USA creates culture-defining work that delivers outsized business results. From reimagining legacy brands to launching breakthrough campaigns for the next generation of icons, we continue to shape culture and drive impact — fueled by difference, backed by scale, and always ready to zag.
People
-
Samantha Deevy
Chief Strategy Officer
-
Lindsey McNabb Hover
Chief Marketing Officer
-
Steven Panariello
Chief Executive Officer
-
Erica Roberts
Chief Creative Officer