Creative
American Express
Cases
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Samsung
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JBL
News
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Barbarian and the Gist Launch the Women’s Sports Report and Future of Fandom Survey | LBBOnline
Little Black Book, Backed by new research and audience insights, the reports map out how brands can authentically engage with women’s sports fans across channels, platforms, and generations.
LBB, 05/22/2025
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Barbarian names Adam Gloo chief creative officer | Ad Age Creativity
Adam Gloo joins Barbarian after a seven-year run at Spcshp.
Ad Age, 03/04/2025
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Top 5 music campaigns: Duolingo, Deezer, Albert Heijn, Resy, LifeBridgeHealth | Ad Age News
From a curated restaurant list inspired by music to music videos, Ad Age recaps the latest Top 5 music campaigns.
Ad Age, 01/09/2025
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Barbarian Acquires Digital Transformation Company, g-Innovations
/PRNewswire/ -- Today, Barbarian, a digital agency focused on creativity, innovation and experience, announces the acquisition of digital transformation...
PR Newswire, 09/10/2024
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Barbarian Appoints Jeff Blackman as Managing Director
/PRNewswire/ -- Today, digital experience agency Barbarian announces the appointment of Jeff Blackman as managing director to lead the company into its next...
PR Newswire, 06/04/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Wildlife Conservation Society | 2025 | 2025 |
| Slammit Green Tea Whisky | 2023 | 2023 |
| HubSpot | 2023 | 2023 |
| Corecentric | 2023 | 2023 |
| Bulova | 2025 | Current |
| Citizen Watch Company of America | 2025 | Current |
| Samsung | 2012 | Current |
| Abbvie | 2022 | Current |
| American Express | 2021 | Current |
| Pacific Life | 2021 | Current |
About
Barbarian is a creative innovation agency built to find new possibilities for modern brands. We uniquely blend creativity, culture, technology and experience to help brands break category boundaries and connect with culture and new audiences. Our integrated capabilities—spanning strategy, design, content, and digital transformation—enable clients to turn change into opportunity rather than simply react to it.
We're storytellers and technologists united by a simple belief: everything can be improved. Barbarian exists because categories shift and conventional approaches skim the surface. That conviction pushes us to always look for a better way—starting with the business, understanding the category, and creating brand experiences flexible enough to evolve without losing what makes them distinctive. For more than 20 years, that philosophy has driven us to explore what's next and transform it into what works now, earning the trust of some of the world’s most iconic brands, including Samsung, American Express, and JBL—creating work that drives meaningful, lasting impact.
People
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Joe Maglio
Chief Executive Officer
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Jeff Blackman
Managing Director
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Jo Hayes
Executive Vice President, Strategy and Systems
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Kai Tier
Executive Director, Creative Technology and AI
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Ben Kravitz
Executive Director, Experience and Innovation
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Patty Quintero
Executive Director, Growth & Marketing