QuickBooks offers small business owners powerful, easy-to-use tools to manage cash flow, get paid, track expenses, and access real-time insights. However, awareness among Hispanic entrepreneurs remained low, with many believing their businesses were too small for such software—often sticking to pen-and-paper methods. With Hispanics starting businesses at the highest rate per capita in the U.S., QuickBooks aimed to raise awareness and empower this growing segment to scale and thrive in the modern economy.