Creative
Cases
News
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The Adweek 50 of 2022: Celebrating the Growth Drivers
This year's luminaries have proven themselves essential to their companies' growth and success.
Adweek, 11/13/2022
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Program Launches with New ‘Powering Progress’ Campaign to Challenge Stereotypes and Inspire Broad Support for Hispanics In celebration of Hispanic Heritage Month, Procter Gamble is proud to introduce a comprehensive initiative to accelerate progress of Hispanic communities across the U.S. PG Kicks Off Hispanic Heritage Month (Photo: Business Wire). To launch the initiative, PG produced a powerful film called “ Powering Progress ” to showcase that Hispanic progress is a pro for America. Despite the challenges the Hispanic community faces – including misrepresentation, inequality, and lack of access to resources – their resilience and support of their community has enabled them to make significant contributions to the U.S. To accelerate progress, PG recognizes that more support is needed for Hispanic communities. The film, created in collaboration with the creative agency ALMA, is a call to action to bring stakeholders together to create alliances for bigger impact.
News P&G, 09/14/2021
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Using 2020 Census Data to Improve Marketing to Hispanics | Muse by Clio
A look at 4 steps toward better engagement
Muse by Clio, 09/15/2021
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J Balvin is just like us in new ads from Miller Lite | Ad Age
Miller Lite continues its partnership with the reggaeton artist in new ads emphasizing the human behind the celebrity.
Ad Age, 09/15/2021
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J Balvin Talks Miller Lite Collaboration: Interview | Billboard
J Balvin is showing who he truly is for his new Miller Lite collaboration, aptly titled "Es José Time."
Billboard, 08/10/2021
Clients
| Client | Start Year | End Year |
|---|---|---|
| IKEA | 2025 | Current |
| Girl Scouts of America | 2024 | Current |
| Kroger | 2023 | Current |
| Intuit QuickBooks | 2021 | Current |
| CVS Health | 2020 | Current |
| Eli Lilly | 2018 | Current |
| PepsiCo | 2018 | Current |
| Molson Coors | 2017 | Current |
| Florida Department of Health | 2009 | Current |
| McDonald's | 1994 | Current |
About
alma is an ungeneral agency known for highly effective, award-winning segment-led creative campaigns. Working with a broad roster of clients, including McDonald’s, Molson Coors, Pepsi, Intuit QuickBooks, CVS Health and others, alma unlocks culture for brands by harnessing the power of emotional storytelling.
With a team that hails from over 34 countries, the agency has fueled exceptional business growth through creativity, earning 37 Cannes Lions and 31 Effie Awards, as well as numerous One Show, Clio, ANA, and New York Festival Awards. alma has been named to Ad Age’s prestigious A-List seven times and has earned “Agency of the Year '' titles from the London International Awards, El Ojo, El Sol, FIAP and USH Ideas, all while nurturing a culture of accountability, curiosity and collaboration. To learn more about alma and the agency’s work, visit www.almaad.com, or follow us at @almaagency.