What do you do when New York Fashion Week starts taking fashion a little too seriously?

Together with Primark, we created the Primark Fashion Police by deputizing a crew of stylish influencers tasked with patrolling the streets of NYC in search of the city’s most memorable fits.

We partnered with creators whose personalities and commentary could make the idea feel completely socially native, then gave them everything they needed to report for duty: uniforms, badges, citations and Primark gift cards.

From “Excessive Drip” to “Too Good To Be Legal,” the Fashion Police were out to prove one thing: Fashion should be fun.