In an industry chasing tech for tech’s sake, The Variable helped Frigidaire reclaim what real innovation looks like. For 100 years, Frigidaire has quietly led the way with practical solutions built for real life, not showroom sizzle. So to mark their centennial, we didn’t invent some flashy future. We doubled down on what’s always made them essential — innovation that actually makes your life easier.

Since 2019, we’ve had the privilege of helping Frigidaire bring that purpose to life, campaign after campaign. And this one might be our favorite yet.