Major League Rugby challenged us to show Americans everything they would love about rugby in a fast, high-energy format, leading into the 2025 season. We created a launch spot that captures the speed, power, athleticism, and culture of the sport in a way that feels instantly accessible to U.S. fans. Built for digital and social, the piece blends intense gameplay, bold sound design, and rapid storytelling to spark curiosity, drive excitement, and position rugby as the next must-watch sport in America while setting the tone for the season ahead.