Instacart’s Super Bowl debut with C\D LA marked the brand’s first time working with an agency in over two years. Speaking about the partnership, Instacart CMO, Laura Jones, shared “We wanted a bigger, bolder voice than what we had been creating internally; someone to push us for something more epic.” The work delivered and joined the storied “best of” ranks including landing at #1 among first-time Big Game advertisers and among the top rated ads on USA Today’s Ad Meter.