C\D LA and Levi’s partnered with Beyoncé to celebrate the iconic brand’s legacy with a global campaign, REIIMAGINE. Rolling out in chapters, Ch.1 ‘Launderette’ premiered in September alongside the massive hype surrounding Beyoncé’s latest album and garnered Levi’s a spot on multiple year-end roundups including Adweek’s 20 Best Ads of 2024 and Top Music Ads of 2024. Ch. 2 ‘Pool Hall’ followed in February, and Ch. 3 ‘Refrigerator’ launched in April, thrilling fans who continue to speculate on what’s to come.