Miracle-Gro has launched an immersive, multisensory new brand campaign focused on a simple rallying cry: Come Back to Earth.

In a world dominated by screens and technology, most of us are disconnected from the physical world. Miracle-Gro is a brand uniquely positioned to help people reset mentally and physically and bring them back to gardening and all the benefits of nature. This new campaign is an invitation to leave behind modern day stress and reject technology overloads in favor of returning to nature.

Created by the brand’s creative agency, Orchard, Come Back to Earth seeks to motivate people to take in all the sensory benefits gardening has to offer: the sights, the sounds, the flavors, and all the other feelings that Miracle-Gro cultivates.