Let’s face it—breaks are disappearing. We’re working longer, multitasking more, and finding fewer moments to actually pause. But KIT KAT® is here to change that in its first-ever standalone character-driven campaign.

Independent creative agency Orchard created the Break Brothers, a group serving as a four part-symbol of the iconic KIT KAT® bar, made in part to illustrate the candy brand’s authority over helping fans take a true break. These four towering, suit-clad protectors are on a mission to defend your right to a real, crispy, creamy break. Their job? To handle the chaos so you can enjoy a proper, distraction-free moment—just long enough to snap off a piece of a KIT KAT® bar. No multitasking. No interruptions. Just pure, chocolatey pause.

“KIT KAT® has become one of the most recognizable brand identities in the world, from our signature bar snap to our classic jingle. The Break Brothers take that legacy a step further, embodying what the brand stands for: making breaks better, more frequent, and absolutely delicious.” said Ryan Riess, vice president of brand strategy and creative development at The Hershey Company. “They’re not just characters—they’re protectors of the break and proxies to step in when needed, all in the name of ensuring everyone gets the crispy, creamy ahh moments they deserve."