The new Orioles brand is 100% Baltimore and not sorry about it.

“Here, take this 80-year-old baseball legacy and refresh it, so we can bring in new fans, but don’t change it so much that we piss off long-time fans and just know everyone will be watching and judging your every move.”

Hey, let’s roll, we like a challenge. So for a year, Birdland became our home. Meeting with the C-suite. Hanging with the players. Getting out in the community. All so we could create something with a little respect and rebellion rolled into one. From in-stadium and out-of-home to social to streaming to broadcast, Fly Different unified the city and spoiler alert — everyone loved it. Turns out you can remix an 80-year-old baseball legacy and get away with it.