Choice launched its Where Travels Come True campaign in March 2023 to help travelers avoid analysis paralysis and book their next trip with confidence. The work features Zooey Deschanel as Choice’s Fairy Hotel Mother helping whisk travelers away to explore different Choice properties – highlighting the value proposition of the Choice Hotels family of brands.

The campaign promoted ChoiceHotels.com as an easy-to-use website, offering the best price guaranteed. By booking direct, travelers can find the right hotel with the right amenities at the right value for every type of stay.