Maybelline New York’s bold and playful 'Teddy Takeover' campaign captivated beauty lovers across the nation. Fans embarked on a thrilling citywide hunt to discover the hidden takeovers and secure exclusive samples of the newly launched Super Stay Teddy Tint.

Through engaging teaser posts, influencer collaborations, and exclusive behind-the-scenes content, Maybelline connected with its audience. Fans eagerly followed daily clues on @maybelline’s Instagram, leading them to surprise pop-ups at iconic New York City locations.